This provides demographic information insights such as age range, gender, and location of your followers, this makes it easier to produce content that resonates with your audience. This provides a metric for measuring growth or decline in your follower base. Followersįollower count shows the number of accounts that follow you. Instagram insights provide rich insights into your followers’ demographics, top locations, and online status. Understanding your audience is crucial in building an effective instagram marketing strategy. They provide insights into how well your content is performing, and help you understand what types of content are resonating with your audience. Likes, comments, shares, and saves count is significant engagement metrics. EngagementĮngagement shows the total count of how many times your post was interacted with, this includes likes, comments, saves etc. Profile visits shows the number of viewers who visited your profile after viewing your post. Share count shows the number of times your post was shared to other accounts, which helps increase your exposure. Save count shows the number of times your post was saved, which is a good sign that your content is engaging and relevant. The higher the discovery, the higher the chances of being discovered by new potential followers. Discoveryĭiscovery shows the number of accounts who saw your post who were not already following you. Impressions are the number of times your post was viewed, which includes multiple views by the same account. This can either be organic or from a paid promotion. Post reach is the number of unique accounts that saw your post. Here is a list of insights symbols and what they mean: Post Reach Instagram insights provides an accurate account on how your audience interacts with your content. The Different Instagram Insights Symbols And What They Mean: Before diving in deeper, it is crucial to get familiar with different symbols in insights. Using instagram insights strategically can aid in designing an effective marketing plan. (Source: Hootsuite) Understanding Instagram Insights Symbols Overview Of Instagram Insights Symbols The insights also present a gender symbol that displays the percentage of your followers who are male or female, helping you understand your audience better.
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